In a collaboration that redefines modern luxury, GRWN and MAD Paris have unveiled two extraordinary one-of-one timepieces under the title ULTRA VIOLETTE — Concept 1 and Concept 2. Together, they represent the meeting of lab-grown innovation and mechanical mastery, transforming the legendary Audemars Piguet Royal Oak (Ref: 15300ST) into works of wearable art.

At the heart of both concepts lies a shared vision: to challenge convention through craftsmanship, sustainability, and culture. Each piece merges GRWN’s commitment to solar-powered, lab-grown diamonds with MAD Paris’s legacy of upcycling iconic watches into modern collectibles.

ULTRA VIOLETTE: Concept 1 — The Masterpiece

A statement of precision and power, Concept 1 reimagines the 39mm Royal Oak through the lens of GRWN’s diamond artistry.

• Movement: Automatic Caliber 3120, 60-hour power reserve
• Dial: Deep purple brushed finish with custom GRWN x MAD logos
• Hour Markers: 11 rainbow baguette-cut lab-grown diamonds
• Bezel: Pavé-set with 32 square emerald-cut lab-grown diamonds
• Case & Bracelet: Over 600 round-cut lab-grown diamonds in a “Rain Fall” design
• Total Diamonds: 652
• Price: $150,000 USD

Concept 1 reflects the boldest interpretation of GRWN’s By The Sun ethos — a radiant celebration of craftsmanship elevated by sustainable luxury.

ULTRA VIOLETTE: Concept 2 — The Study in Restraint

Concept 2 offers a refined variation of the same foundation, emphasizing minimalism and proportion while retaining its bold identity.

• Movement: Automatic Caliber 3120, 60-hour power reserve
• Dial: Purple brushed finish with dark purple accents
• Bezel: Full pavé baguette-cut lab-grown diamonds (32 emerald-cut stones)
• Case: Pavé-set with 100 round-cut lab-grown diamonds
• Hour Markers: 11 rainbow baguette-cut lab-grown diamonds
• Total Diamonds: 143
• Price: $100,000 USD

Concept 2 embodies restraint and balance — a quieter expression of the same values that define the collaboration: sustainability, individuality, and fine craftsmanship.

Beyond Time — The Meaning Behind the Collaboration

The GRWN x MAD Paris partnership represents a shift in the perception of modern luxury: from exclusivity to evolution. Each ULTRA VIOLETTE timepiece proves that upcycled design and lab-grown excellence can coexist without compromise.

Every diamond in these watches is lab-grown and ethically sourced, reflecting GRWN’s mission to fuse culture and sustainability at the highest level of design.

As both brands continue to push boundaries — from West Hollywood to Paris — ULTRA VIOLETTE stands as a symbol of where the future of fine jewelry and horology is headed: transparent, creative, and built to last.