ABOUT US
OUR STORY
GRWN is a sustainable, lab-grown jewelry brand based on the belief that The diamond industry should be transparent and that Everyone deserves jewelry that won’t break the bank, or harm the planet.
Creativity and collaboration are the threads that connect everything we do. By teaming up with the world’s top creators under the guidance of renowned creative director Aleali May, we have developed stunning collections, collectibles, art and watches that are a fraction of the cost and 100% carbon neutral.
Behind all of our collections is a quest to democratize diamonds. To us, that means making luxury accessible to new generations and communities, because everyone deserves to wear something that makes them feel stunning.
SUSTAINABLE IS A WAY OF LIFE
Sustainability is at the core of every diamond we make. Each and every jewel is GRWN By The Sun ™ in certified labs (powered by sunlight and wind), so it's crystal clear why GRWN diamonds are 100% carbon neutral.
As a leader in the jewelry world, we have a commitment to protecting the world’s resources by using technologies that produce world-class diamonds that give back to the world.
DIVE INTO SUSTAINABLE METHODS HERE
THE BEST DIAMONDS ARE GRWN
Our diamonds are the product of a breakthrough technique called CVD (Chemical Vapor Deposition) process. That means instead of taking billions of years to create a diamond, carbon atoms weave together breathtaking jewels in a matter of weeks.
Every GRWN diamond above 2 carats is accompanied by a prestigious Gemological Institute of America (GIA) grading report and exacting standards of 2x Excellent cutting and polishing criteria, delivering unparalleled brilliance.
But our work doesn’t stop in the lab, which is why we ensure our supply chain follows international guidelines for fair working conditions as mandated by SMETA, ISO and RJC.
- SMETA: a social compliance audit that assesses a company's compliance with labor, health and safety, environmental, and business ethics criteria.
- ISO: (International Organization for Standardization) is a worldwide federation of national standards bodies. ISO is a nongovernmental organization that comprises standards bodies from more than 160 countries.
- RJC: The Responsible Jewellery Council is the trading name of the Council for Responsible Jewellery Practices Ltd. Mission of the RJC: To advance responsible ethical, social, and environmental practices that respect human rights, throughout the diamond, gold and platinum metals jewelry supply chain, from mine to retail.
GRWN is the result of a rare opportunity to unite around a shared vision.
Our team consists of Creative Director, Aleali May and our Co-founders Michael Pollak, Jordan Pollak, and Eric Peng Cheng. Annalisa Cervi, Director of Design, and Vance Rochester, VP of Marketing.
PRESS INQUIRIES
For press inquiries, contact us at GRWN@defiantcollective.com