Introducing GRWN 501 - our first flagship store, where lab-grown diamonds, recycled metals, and modern design come together to redefine the future of luxury. Come Experience The New Luxury.
Our flagship store in West Hollywood’s Design District was created to bring GRWN’s vision to life- where intention meets innovation. Designed in collaboration with Studio Bucky, the interiors reflect everything we stand for: clean lines, natural textures, and thoughtful materials, with lighting that highlights the beauty of each piece. At the center stands a 9-foot crystalline sculpture designed with Studio Bucky and Nagami, 3D-printed from recycled plastic. Connecting the street to our showroom, it embodies the balance of sustainability, storytelling, and bold design. Here, you’ll discover our core collections, from Diamond Essentials to the Legacy Link, each piece crafted as both statement and symbol.
The flagship is designed around three distinct spaces. The Showroom offers a gallery-like experience to explore our full collection, including bridal and exclusive GRWN merch. The VIP Room provides a private, appointment-only setting for stylists, celebrity fittings, and custom designs. And tucked away in the back, The Office serves as our creative hub- where ideas are born, refined, and brought to life. Together, these spaces reflect who we are: a brand rooted in connection, creativity, and culture- redefining luxury with conscience, not compromise.