At GRWN, we believe luxury isn’t about price tags or gatekeeping. It’s about intention. Innovation. Identity.


With Diamond SNP BCKS, we set out to challenge everything you think you know about luxury- and who gets to wear it.

We started with a streetwear staple: the snapback. Ubiquitous, everyday, undeniably cultural. Then we flipped the script.

In place of plastic snaps, we embedded precision-set, lab-grown diamonds- functional by design, elevated by purpose. The result? A hat that looks like nothing else on the market. It’s not just a flex. It’s a statement.

Because this isn’t shine for shine’s sake. It’s craftsmanship rooted in meaning. It’s what happens when you take something familiar and re-imagine it through a fine jewelry lens.

Diamond SNP BCK blur the lines- between high and low, street and fine, culture and craft. They’re made for those who know that true luxury isn’t about excess. It’s about expression. Movement. Confidence. And the quiet power of detail.

We’re not here to follow the rules. We’re here to rewrite them.

This is the new standard.


GRWN Diamond SNP BCK.


Luxury, redefined.