We’re proud to announce that GRWN has been awarded the Butterfly Mark Certification by Positive Luxury, recognizing us as one of the Real Changemakers in luxury.

The Butterfly Mark is only ever awarded to brands that meet higher and higher standards for people and nature—a distinction that reflects our commitment to measurable sustainability and transparent progress.

To earn this mark, GRWN underwent a rigorous independent ESG+ assessment across Environment, Social, and Governance (ESG) performance areas. The results speak to our dedication:

This certification builds on our continued momentum after achieving SCS-007 Certified Sustainability Rated Diamond™ status, making GRWN one of the few jewelry brands in the world with dual third-party sustainability certifications.

With this milestone, we reaffirm that luxury can lead to be more responsible, traceable, and regenerative

Explore our full Butterfly Mark Passport here and discover how GRWN is transforming jewelry—for the good of all.