A sustainable jewelry concept arrives in West Hollywood as GRWN launches its inaugural flagship store on Robertson Boulevard. The brand emerges from the collaborative vision of Michael Pollak, whose extensive background in luxury jewelry retailing provides industry expertise, and his son Jordan Pollak, who contributes over 15 years of experiential marketing innovation.

Their partnership creates something entirely different in the fine jewelry sector. Rather than following traditional luxury formulas focused on exclusivity and expense, GRWN develops jewelry that customers can feel genuinely positive about purchasing and wearing.

“GRWN was always meant to be more than a brand – it’s a movement rooted in meaning,” Jordan Pollak states. “This store is an extension of that vision: an environment where every detail is purposeful and every piece is a symbol.“

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