Grwn Redefines Luxury Streetwear With Diamond-Studded Collections
March 29, 2025
Grwn is merging high fashion with cultural influence through two major launches, diamond brand partnered with Timberland and Jaylen Brown’s 7uice and the Multi-Color Diamond Snpbck Collection.
Lab-grown diamond jewelry brand Grwn continues to push the boundaries of sustainable luxury, merging high fashion with cultural relevance. In a groundbreaking collaboration, Grwn partnered with Timberland and NBA superstar Jaylen Brown’s lifestyle brand, 7uice, to create a one-of-a-kind pair of diamond-encrusted boots for Brown’s tunnel walk ahead of the Lakers vs. Celtics game.
Crafted by Timberland’s expert bootmakers atThe Shed, the brand’s in-house maker space, these custom 6-inch boots feature the 7UICE logo adorned with 12.5 carats of Grwn’s lab-grown diamonds. Designed under the creative direction of Brown’s stylist, Chantelle Thach, the boots are a fusion of streetwear, sports culture, and high-fashion innovation.
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