Education
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What the Butterfly Mark Means
The Butterfly Mark is an independent certification for luxury businesses that evaluates sustainability across the company, not just a single product or material.

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What Makes a Diamond Sparkle?
A diamond’s sparkle is largely determined by cut: the way its proportions, facets, symmetry and polish interact with light.

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What GRWN’s SCS-007 Achievement Means
SCS-007 is an independent sustainability standard for diamonds, designed to assess more than gemological quality alone.

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Lab-Grown Doesn’t Automatically Mean Sustainable
Lab-grown describes how a diamond was created. It does not, on its own, tell you how sustainably it was produced.

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Why Lab-Grown Diamonds Cost Less
Lab-grown diamonds generally cost less than mined diamonds with comparable specifications. The difference comes from how they are produced and supplied, not from being a different material.

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How to Choose a Lab-Grown Diamond
Choosing a diamond starts with how you want the finished piece to look. Shape, cut, color, clarity and carat all matter, but they work together rather than independently.

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Diamond Certification, Explained
A diamond grading report records the characteristics of a stone. It can confirm origin, carat weight, color, clarity and other...

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How a Diamond Grows
A lab-grown diamond begins with a tiny piece of diamond and grows, atom by atom, under carefully controlled conditions.

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What “Lab-Grown” Actually Tells You
Lab-grown describes where a diamond comes from. It does not, by itself, tell you how beautiful, responsible, or well made the finished piece will be.

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Lab-Grown Diamonds Are Real. The Origin Is Different.
Lab-grown diamonds are diamonds. What changes is not the material, but where and how it came to be.


















